Picture Snob

June 3, 2008

The Nikon & Ashton Campaign: It Gets Worse

We don't usually indulge in rants at PictureSnob, but Nikon's Ashton Kutcher TV campaign just keeps begging for it. In our earlier rant we chastised Nikon for a transparent and misguided campaign pushing entry-level product (CoolPix). Turns out, this goon is also the face of Nikon DSLR in this spot for the D60. Nikon even has the audacity to give a shout out to the D300 at the end of the spot. Here's the riddle: what exactly do the CoolPix, D60 and D300 photographer have in common? Taste in celebrity? At least make Ashton put the strap around his neck like most folks would do with a $700 camera. As for his self-centered, "phototainment" approach to shooting, we all know those types of people and they're irritating -- hardly an embodiment of the ever-savvy Nikon photographers we know. Nikon, you are testing the limits of our unconditional love.

Read More in: Digital Cameras | Industry News

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Posted by Susan Moriarty at June 3, 2008 7:33 AM
Recent Comments

i've always thought of Kutcher as a savvy fellow...

Posted by: patrick at June 5, 2008 11:25 AM
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