Picture Snob

May 12, 2008

The Nikon & Ashton Campaign: BFF?

Stars, they're just like us: they take digital photos!

It's time to rain down on Nikon's Ashton Kutcher TV campaign for CoolPix. Oh, the horrors. Now exactly how much do Nikon and Ashton Kutcher have in common that he would ever be chosen to embody the brand? And didn't Ashton peak years ago? There's great celebrity pairings to be found--Nike & Tiger, Priceline & Shatner--you know makes them work? Some thread of relevance.

For a brand that has a stellar, high-end reputation for innovation and consistency, enjoys the faithful patronage of pros and hobbyists alike, why would it ever launch an oops-my-strategy-is-showing television campaign to beg a younger audience with entry-level product? Nikon we love you, but seriously--let's hope moving those $250 point-and-shoots is worth eroding the brand.

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Posted by Susan Moriarty at May 12, 2008 9:49 AM
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